IT'S ALL ABOUT LEARNING & PLAY!


FOR IMMEDIATE RELEASE


GET THE WHOLE FAMILY UP AND MOVING WITH DISCOVERY TOYS!

Livermore, CA, March 15, 2007 -
Today Discovery Toys, Inc. officially launches its Spring 2007 product catalog, offering consumers an array of products that will inspire everyone in the family to go out and have fun! For 29 years, Discovery Toys has been devoted to bringing to market products that help children grow and develop in all the areas they need to succeed in life. This includes products that children can enjoy outside during the warmer months, moving and learning about the world around them. Discovery Toys also unveils a new Family Lifestyle category, with complementary spring and summertime products that everyone can use and enjoy. Jane Leitch, President and CEO of Discovery Toys, says, “Consistent with our goal of providing rich learning moments for children, we offer our customers new lifestyle products that build health, instill fun, and kindle bonds in every home. Every child deserves to be a HAPPY CHILD and every family deserves to be a HAPPY FAMILY.”

With all the new products from Discovery Toys, springtime outings will truly become family events when items that everyone can use and enjoy are brought along for the fun:

Head to the beach for a family trip and bring along CASTLE CREATIONS for fun in the sand, the FAMILY TIME TOWEL to relax on in the sun, and the FAMILY TIME TOTE to carry it all.
Travel to Grandma’s for a visit and proudly wear your “Got Grandma!” HAPPY CHILD™ T-Shirt to show how much you care. Remember to pack your BoostUp Immune Enhancer to keep the whole family healthy.
Explore the great outdoors using binoculars and super-sonic hearing in one toy with Sonic Sight and keep the pesky bugs away with all-natural, DEET-free Body Pals Insect Repellant.
This Spring Season also brings a new music and movement category to get children moving indoors and out while building important thinking and exploration skills. Discovery Toys has joined forces with the Kindermusik International-brand Do-Re-Me & You! The new line of musically centered products delivers multi-sensory learning experiences for children of all ages. “We are so impressed with the Do-Re-Me & You! products; we have just fallen in love with the music!" said Jane Leitch. Children will be dancing and jumping with excitement too, as they enjoy these new additions in the Discovery Toys line:

Practice timing as “old school” rhymes meet “new school” on JUMP TO THE BEAT!, a kid-hosted DVD. Kids watch, learn, try, and then teach their friends the 10 jump rope challenges featured. It includes CD, DVD, one single rope, and one double dutch rope.
Cover the spaces on your card that match the sounds heard on the CD in the fun game of ABC SOUND BINGO.
Dance away with your tiny jungle rumbler as they learn left and right through movement to the CD’s clever animal influence with PUT YOUR LEFT PAW IN! A Jungle Hokey-Pokey. Set includes CD and book.
Check out the entire new spring line of Discovery Toys and Do-Re-Me & You! products at www.discoverytoysinc.com

About Discovery Toys
Discovery Toys, Inc. is the leading direct seller of educational toys, books, and games for children, personalizing the toy purchase experience through a network of over 20,000 Educational Consultants in the U.S. and Canada. Since 1978, Discovery Toys has encouraged parents to play with their children, providing the highest quality toys to help them make a lasting investment in their children’s future. The company has received over 165 awards from highly recognized educators and parenting organizations. Discovery Toys, Inc. is located at 6400 Brisa Street, Livermore, California 94550. Local Educational Consultants can be found by calling 1-800-341-TOYS (8697) or visiting www.discoverytoysinc.com.

About Do-Re-Me & You!
Do-Re-Me & You! was founded by Kindermusik International in 2003 to expand its mission to bring the power of music into the home of every child possible. The company is the leader in music and movement programs for children and also owns and operates educational publishing, training and creative design divisions. Do-Re-Me & You! has won more than 30 accolades from national parent and toy award organizations, including Oppenheim Toy Portfolio, Dr. Toy and The National Parenting Center.



Copyright © 2007 Discovery Toys, Inc.